{"id":2802,"date":"2023-11-20T09:30:00","date_gmt":"2023-11-20T07:30:00","guid":{"rendered":"https:\/\/learnn.com\/blog\/?p=2802"},"modified":"2023-12-04T18:29:58","modified_gmt":"2023-12-04T16:29:58","slug":"full-funnel-marketing-caso-studio-dalfilo","status":"publish","type":"post","link":"https:\/\/learnn.com\/blog\/full-funnel-marketing-caso-studio-dalfilo\/","title":{"rendered":"Full-Funnel Marketing: come partire da zero e raggiungere la vendite | Caso studio Dalfilo"},"content":{"rendered":"\n<p>Dalfilo \u00e8 un&#8217;azienda tutta italiana che realizza biancheria artigianale per la casa accessibile a tutti. L\u2019azienda \u00e8 stata ospite come speaker per C2023, l\u2019evento gratuito di 3 giorni in cui professionisti e aziende mostrano casi studio pratici riguardo a tematiche legate a business, comunicazione, tech, advertising, AI.<\/p>\n\n\n\n<p>Giorgia Galli, Digital Content &amp; Campaign Lead @Dalfilo, ci mostra la <strong>strategia di Marketing Full-Funnel<\/strong>, addentrandosi nella pianificazione di una campagna promozionale legata ai saldi estivi di Dalfilo, partendo da zero.<\/p>\n\n\n\n<p>Nello specifico, Giorgia mostra come:<\/p>\n\n\n\n<ol>\n<li><strong>studiare le tendenze di mercato<\/strong> e stabilire l\u2019identit\u00e0 grafica dei contenuti che rispecchi lo stile comunicativo del brand;<\/li>\n\n\n\n<li><strong>attivare i canali<\/strong> e la fase di A\/B testing per individuare i contenuti pi\u00f9 performanti e <strong>scalare le campagne<\/strong>;<\/li>\n\n\n\n<li>come <strong>massimizzare il conversion rate<\/strong>, anche tramite un sito adattato per la comunicazione dei saldi estivi.<\/li>\n<\/ol>\n\n\n\n<p>Affronta anche la parte di <a href=\"https:\/\/learnn.com\/blog\/influencer-marketing-esempi-collaborazioni\/\" target=\"_blank\" rel=\"noreferrer noopener\">influencer marketing<\/a> e quella creativa del processo, mostrando come il team si sia occupato degli shooting fotografici, dallo styling alla produzione, per ottenere visual dal forte impatto visivo, da includere in fase di test e ottimizzazione, al fine di migliorare le performance delle <a href=\"https:\/\/learnn.com\/blog\/advertising-sportivo-analisi-annunci\/\" target=\"_blank\" rel=\"noreferrer noopener\">campagne pubblicitarie<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing Full-Funnel per i saldi estivi: caso studio Dalfilo<\/h2>\n\n\n\n<div class=\"youtube-embed\"><iframe loading=\"lazy\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/VM_H3-N9Gwk?rel=0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n\n\n\n<p>In questa lezione vedremo:<\/p>\n\n\n\n<p>0:00 Introduzione<br>2:22 Storia di Dalfilo<br>4:40 Caso studio: Summer Sale<br>5:16 Cos\u2019\u00e8 un funnel: spiegato semplice<br>8:30 Funnel: le domande a cui rispondere per costruirlo<br>9:54 Fase 0: Studio e preparazione pre-campagna<br>20:00 Fase 1: Attivazione canali e A\/B testing<br>23:56 Fase 2: Espansione e budget scaling<br>28:50 Fase 3: Massimizzare il conversion rate<br>33:40 Conclusioni<br>35:48 Q&amp;A<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Risorse utili<\/h2>\n\n\n<ul class=\"single-lesson\" data-lesson-id=\"4309\"><\/ul>\n\n\n<ul class=\"single-course\" data-course-id=\"283\"><\/ul>\n\n\n<ul class=\"single-course\" data-course-id=\"137\"><\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"single-tool\" data-tool-title=\"Calcolatore A\/B Testing\"><li class=\"menu-item-has-icon\"><a href=\"https:\/\/learnn.com\/tools\/calcolatore-ab-testing-significativo\/\" target=\"_blank\"><div class=\"menu-item-icon\" style=\"background: url(&quot;https:\/\/learnn.com\/blog\/wp-content\/uploads\/2023\/06\/toolbox_1f9f0.webp&quot;) center center \/ cover;\"><\/div><div class=\"menu-item-text\"><div class=\"menu-item-title\">Calcolatore A\/B Testing<\/div><div class=\"menu-item-description\">Determina la significativit\u00e0 dei test A\/B e la versione che ha ottenuto le migliori conversioni.<\/div><\/div><\/a><a href=\"https:\/\/learnn.com\/tools\/calcolatore-ab-testing-significativo\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm\">Usalo gratis \u2192<\/a><\/li><\/div>\n\n\n\n<p><\/p>\n\n\n<div class=\"single-tool\" data-tool-title=\"Calcolatore CPC \/ CPM\"><li class=\"menu-item-has-icon\"><a href=\"https:\/\/learnn.com\/tools\/calcolatore-cpc\/\" target=\"_blank\"><div class=\"menu-item-icon\" style=\"background: url(&quot;https:\/\/learnn.com\/blog\/wp-content\/uploads\/2023\/06\/toolbox_1f9f0.webp&quot;) center center \/ cover;\"><\/div><div class=\"menu-item-text\"><div class=\"menu-item-title\">Calcolatore CPC \/ CPM<\/div><div class=\"menu-item-description\">Calcola velocemente il Cost Per Click delle tue campagne pubblicitarie.<\/div><\/div><\/a><a href=\"https:\/\/learnn.com\/tools\/calcolatore-cpc\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm\">Usalo gratis \u2192<\/a><\/li><\/div>\n\n\n\n<p><\/p>\n\n\n<div class=\"single-tool\" data-tool-title=\"Calcolatore CTR\"><li class=\"menu-item-has-icon\"><a href=\"https:\/\/learnn.com\/tools\/calcolatore-ctr\/\" target=\"_blank\"><div class=\"menu-item-icon\" style=\"background: url(&quot;https:\/\/learnn.com\/blog\/wp-content\/uploads\/2023\/06\/toolbox_1f9f0.webp&quot;) center center \/ cover;\"><\/div><div class=\"menu-item-text\"><div class=\"menu-item-title\">Calcolatore CTR<\/div><div class=\"menu-item-description\">Scopri il Click-Through Rate delle tue campagne pubblicitarie e valuta le tue strategie di marketing.<\/div><\/div><\/a><a href=\"https:\/\/learnn.com\/tools\/calcolatore-ctr\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm\">Usalo gratis \u2192<\/a><\/li><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Impara a creare le tue strategie di marketing<\/h3>\n\n\n\n<p><em>Vuoi acquisire competenze di marketing e di comunicazione per costruire strategie di vendita per la tua azienda o personal brand?<\/em><\/p>\n\n\n\n<p>All\u2019interno di Learnn trovi centinaia di ore di formazione su tematiche come Copywriting, Advertising, Growth Hacking, Intelligenza Artificiale, Email Marketing e tanto altro ancora.<\/p>\n\n\n\n<p><strong>Inizia a studiare gratis su Learnn.<\/strong> Inizia dai corsi consigliati qui sotto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dalla ricerca di mercato all&#8217;ottimizzazione del CVR, ecco come Dalfilo ha realizzato una campagna di Full-Funnel Marketing di successo.<\/p>\n","protected":false},"author":2,"featured_media":2805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Full-Funnel Marketing: come partire da 0 e raggiungere le vendite<\/title>\n<meta name=\"description\" content=\"Dalla ricerca di mercato all&#039;ottimizzazione del CVR, ecco come Dalfilo ha realizzato una campagna di Full-Funnel Marketing di successo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/learnn.com\/blog\/full-funnel-marketing-caso-studio-dalfilo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" 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