{"id":3243,"date":"2023-12-25T09:00:00","date_gmt":"2023-12-25T07:00:00","guid":{"rendered":"https:\/\/learnn.com\/blog\/?p=3243"},"modified":"2024-05-02T13:21:24","modified_gmt":"2024-05-02T11:21:24","slug":"digital-analytics-analizzare-dati-kpi","status":"publish","type":"post","link":"https:\/\/learnn.com\/blog\/digital-analytics-analizzare-dati-kpi\/","title":{"rendered":"Digital Analytics: come analizzare dati e KPI di un e-commerce"},"content":{"rendered":"\n<p>Le strategie di business e di marketing comprendono una serie di leve come l&#8217;advertising, la SEO, l\u2019email marketing, i social e cos\u00ec via, ognuna delle quali sono costituite da altrettante microleve. Parliamo di strategie, tipologie di contenuti, piattaforme, <a href=\"https:\/\/learnn.com\/blog\/chatgpt-per-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">gruppi di annunci<\/a>, creativit\u00e0, copy, ecc.<\/p>\n\n\n\n<p><strong>Il ruolo del Digital Manager consiste nel riuscire a comprendere le digital analytics di ogni leva ed elaborarle<\/strong> per individuare le aree critiche che richiedono attenzione, quindi ideare delle soluzioni capaci di raggiungere gli obiettivi aziendali prestabiliti, ed entro una certa scadenza.<\/p>\n\n\n\n<p>Nella video lezione che segue, estratta dal corso <em>Introduzione a Digital Analytics<\/em>, Gabriele Rapino ti mostrer\u00e0 un esempio pratico su <strong>come utilizzare i dati per capire cosa sta succedendo nel tuo business e come estrarre gli insight utili per prendere le decisioni pi\u00f9 corrette.<\/strong><\/p>\n\n\n\n<p>Lo far\u00e0 prendendo in esame il <em>Google Merchandise Store<\/em>, lo store dimostrativo di Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Analizzare i dati di un e-commerce<\/h2>\n\n\n\n<div class=\"youtube-embed\"><iframe loading=\"lazy\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/kRgLvlG_0V4?rel=0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n\n\n\n<p>In questa lezione vedremo:<\/p>\n\n\n\n<p>0:00 Dashboard Analytics<br>1:38 Analizzare i KPI globali<br>9:38 Analizzare i canali di traffico<br>15:23 Deduzioni sulle analisi<br>17:45 Analizzare il funnel di acquisto<br>19.37 Conclusioni<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Risorse utili<\/h2>\n\n\n<ul class=\"single-lesson\" data-lesson-id=\"4727\"><\/ul>\n\n\n<ul class=\"single-course\" data-course-id=\"293\"><\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"single-tool\" data-tool-title=\"Generatore link UTM\"><li class=\"menu-item-has-icon\"><a href=\"https:\/\/learnn.com\/tools\/generatore-link-utm-builder\/\" target=\"_blank\"><div class=\"menu-item-icon\" style=\"background: url(&quot;https:\/\/learnn.com\/blog\/wp-content\/uploads\/2023\/06\/toolbox_1f9f0.webp&quot;) center center \/ cover;\"><\/div><div class=\"menu-item-text\"><div class=\"menu-item-title\">Generatore link UTM<\/div><div class=\"menu-item-description\">Genera facilmente URL con parametri UTM personalizzati.<\/div><\/div><\/a><a href=\"https:\/\/learnn.com\/tools\/generatore-link-utm-builder\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm\">Usalo gratis \u2192<\/a><\/li><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><em>Introduzione a Digital Analytics<\/em>: perch\u00e9 studiare il corso<\/h2>\n\n\n\n<p>Gabriele Rapino, CEO di DataBeat, ha realizzato con Learnn il corso dedicato alle fondamenta di Digital Analytics.<\/p>\n\n\n<ul class=\"single-course\" data-course-id=\"292\"><\/ul>\n\n\n\n<p><strong>Ti insegner\u00e0, tramite esempi ed approcci pratici, a definire e comprendere le metriche, i KPI e le dimensioni di interesse grazie all\u2019analisi dei dati.<\/strong><\/p>\n\n\n\n<p>Seguendo il corso potrai:<\/p>\n\n\n\n<p>\u261d\ud83c\udffc Prendere decisioni basate sui dati<br>\ud83d\udcc8 Avere chiaro il funzionamento di metriche, KPI e dimensioni<br>\ud83d\udcca Sviluppare <a href=\"https:\/\/learnn.com\/blog\/tracciare-comportamento-utenti-google-analytics-4\/\" target=\"_blank\" rel=\"noreferrer noopener\">competenze di analisi utili per Google Analytics 4<\/a><br>\ud83e\uddd0 Analizzare i dati concreti di <a href=\"https:\/\/learnn.com\/blog\/full-funnel-marketing-caso-studio-dalfilo\/\" target=\"_blank\" rel=\"noreferrer noopener\">funnel di lead generation<\/a> ed e-commerce<\/p>\n\n\n\n<p><strong>Inizia a studiare gratis il corso su Learnn.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lezione di Digital Analytics su come analizzare e interpretare dati e statistiche per prendere decisioni strategiche aziendali.<\/p>\n","protected":false},"author":2,"featured_media":3247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Analytics: come analizzare dati e KPI di un e-commerce<\/title>\n<meta name=\"description\" content=\"Lezione di Digital Analytics su come analizzare e interpretare dati e statistiche per prendere decisioni strategiche aziendali.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/learnn.com\/blog\/digital-analytics-analizzare-dati-kpi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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