{"id":4432,"date":"2024-04-08T09:00:00","date_gmt":"2024-04-08T07:00:00","guid":{"rendered":"https:\/\/learnn.com\/blog\/?p=4432"},"modified":"2024-04-05T20:09:42","modified_gmt":"2024-04-05T18:09:42","slug":"strategia-lancio-buddyfit-chef","status":"publish","type":"post","link":"https:\/\/learnn.com\/blog\/strategia-lancio-buddyfit-chef\/","title":{"rendered":"Strategia di lancio ed engagement di Buddyfit Chef | Caso studio"},"content":{"rendered":"\n<p>Buddyfit \u00e8 un&#8217;app di fitness online che dal 2020 offre allenamenti live e on-demand in svariate discipline, da casa e all&#8217;aperto.<\/p>\n\n\n\n<p>Fabio Tornabene &#8211; Head of Growth Marketing @ Buddyfit &#8211; all\u2019interno del corso <em>Growth Strategy<\/em> ci ha raccontato del lancio di <strong>Buddyfit Chef<\/strong>, il servizio di nutrizione che completa l&#8217;offerta di fitness dell&#8217;app, portando il concetto di wellness a 360 gradi.<\/p>\n\n\n\n<p>Ecco come, grazie a questo lancio, Buddyfit ha incrementato la retention dei clienti ed il conversion rate sui piani annuali.<\/p>\n\n\n<ul class=\"single-lesson\" data-lesson-id=\"5060\"><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Perch\u00e9 Buddyfit ha lanciato Chef<\/h2>\n\n\n\n<p>Ecco i motivi per cui \u00e8 stato lanciato il servizio Buddyfit Chef.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Offrire un&#8217;esperienza di benessere completa<\/h3>\n\n\n\n<p>Il fitness e la mindfulness non bastavano pi\u00f9. Buddyfit voleva che i suoi utenti avessero accesso a una <strong>soluzione olistica<\/strong> che abbracciasse anche la nutrizione.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Incrementare l&#8217;engagement e la fedelt\u00e0 degli utenti<\/h3>\n\n\n\n<p>Aggiungendo contenuti di valore con Buddyfit Chef, il servizio pu\u00f2 <strong><a href=\"https:\/\/learnn.com\/blog\/customer-activation-esempi-attivazione-cliente\/\" target=\"_blank\" rel=\"noreferrer noopener\">aumentare l&#8217;attivazione degli utenti<\/a><\/strong> e la loro permanenza sulla piattaforma.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Attirare nuovi utenti<\/h3>\n\n\n\n<p>Un prodotto pi\u00f9 completo aiuta ad<strong> aumentare il valore percepito<\/strong>, l\u2019attrattivit\u00e0 e la conversione.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategie adottate per il lancio di Buddyfit Chef<\/h2>\n\n\n\n<p>Ecco le strategie che Buddyfit ha implementato per il lancio del nuovo servizio di nutrizione.<\/p>\n\n\n\n<p><strong>Un servizio tutto in uno<\/strong> \u2192 Il servizio di Buddyfit Chef \u00e8 integrato nell&#8217;app Buddyfit, cos\u00ec da poter un&#8217;esperienza completa tra fitness, mindfulness e nutrizione.<\/p>\n\n\n\n<p><strong>Linguaggio social e accessibile<\/strong> \u2192 I contenuti sono stati resi facilmente fruibili e divertenti grazie all\u2019adozione di uno stile comunicativo vicino agli utenti di Buddyfit, composti principalmente da Millennials e Gen Z. Oltre a parlare di fitness, i contenuti promuovono lo stile di vita sano.<\/p>\n\n\n\n<p><strong>Collaborazioni con nutrizionisti<\/strong> \u2192 Collaborare con i nutrizionisti garantisce contenuti affidabili e professionali, mantenendo un tono leggero e pratico.<\/p>\n\n\n<ul class=\"single-lesson\" data-lesson-id=\"1274\"><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"450\" src=\"http:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/04\/buddyfit-chef-prodotto-1024x450.webp\" alt=\"Nutrizionisti che parlano di Buddyfit nelle storie di Instagram\" class=\"wp-image-4433\" srcset=\"https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/04\/buddyfit-chef-prodotto-1024x450.webp 1024w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/04\/buddyfit-chef-prodotto-300x132.webp 300w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/04\/buddyfit-chef-prodotto-768x337.webp 768w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/04\/buddyfit-chef-prodotto.webp 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>Engagement tramite Uses Generated Content<\/strong> \u2192 Il lancio di Buddyfit Chef ha visto la partecipazione di vari food creator, i quali hanno ricevuto una mistery box contenente degli ingredienti. L\u2019obiettivo era ideare e condividere ricette creative e salutari tramite contenuti Instagram, di cui i pi\u00f9 interessanti venivano condivisi da Buddyfit.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"378\" src=\"http:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/04\/buddyfit-mistery-box-1024x378.webp\" alt=\"UGC con mistery box di Buddyfit Chef\" class=\"wp-image-4434\" srcset=\"https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/04\/buddyfit-mistery-box-1024x378.webp 1024w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/04\/buddyfit-mistery-box-300x111.webp 300w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/04\/buddyfit-mistery-box-768x284.webp 768w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/04\/buddyfit-mistery-box.webp 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<ul class=\"single-course\" data-course-id=\"304\"><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Risultati conseguiti<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Activation<\/h3>\n\n\n\n<ul>\n<li>15% customer base attiva su Buddyfit Chef durante il lancio<\/li>\n\n\n\n<li>+33% di aumento dell&#8217;engagement in app per il target attivo<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Retention<\/h3>\n\n\n\n<ul>\n<li>+15% di retention rate per chi si allena e usa Buddyfit Chef, rispetto a chi si allena soltanto<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Acquisition<\/h3>\n\n\n\n<ul>\n<li>+20% di conversion rate sul piano annuale<\/li>\n\n\n\n<li>+11% di ricavi di crescita attesi<\/li>\n<\/ul>\n\n\n<ul class=\"single-lesson\" data-lesson-id=\"3089\"><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3 <em>take out<\/em> dal lancio di Buddyfit Chef<\/h2>\n\n\n\n<ol>\n<li><strong><a href=\"https:\/\/learnn.com\/blog\/analisi-di-mercato-e-trend-massimo-giacchino\/\" target=\"_blank\" rel=\"noreferrer noopener\">Analizza il mercato<\/a><\/strong> prima di scegliere come creare un prodotto in modo unico e distintivo.<\/li>\n\n\n\n<li><strong>Valuta sempre il beneficio<\/strong>, in modo analitico, tra il lancio di un prodotto gratis rispetto ad un upselling.<\/li>\n\n\n\n<li><strong>Introdurre un prodotto gratis per i gi\u00e0 abbonati<\/strong> pu\u00f2 avere un impatto economico positivo nel tempo in acquisition e retention.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"646\" src=\"http:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/04\/free-upgrade-buddyfit-chef-1024x646.webp\" alt=\"Schermate di Buddyfit Chef che mostrano l'attivazione gratuita per gli utenti gi\u00e0 abbonati a Buddyfit\" class=\"wp-image-4435\" srcset=\"https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/04\/free-upgrade-buddyfit-chef-1024x646.webp 1024w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/04\/free-upgrade-buddyfit-chef-300x189.webp 300w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/04\/free-upgrade-buddyfit-chef-768x484.webp 768w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/04\/free-upgrade-buddyfit-chef.webp 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Ecco le strategie applicate dal team marketing di Buddyfit per lanciare Chef, il servizio di nutrizione incluso all&#8217;interno dell&#8217;app.<\/p>\n","protected":false},"author":2,"featured_media":4443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategia di lancio ed engagement di Buddyfit Chef | Caso studio<\/title>\n<meta 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