{"id":4492,"date":"2024-04-10T10:17:57","date_gmt":"2024-04-10T08:17:57","guid":{"rendered":"https:\/\/learnn.com\/blog\/?p=4492"},"modified":"2024-05-08T10:22:50","modified_gmt":"2024-05-08T08:22:50","slug":"massimo-giacchino","status":"publish","type":"post","link":"https:\/\/learnn.com\/blog\/massimo-giacchino\/","title":{"rendered":"Fare Exit in startup per diventare consulente con Massimo Giacchino | E3"},"content":{"rendered":"\n<p>In questo episodio ascolterai il percorso di <strong>Massimo Giacchino<\/strong>, dal suo grande amore per il marketing alla realizzazione professionale come consulente esperto in analisi di mercato e micro-dati, argomenti trattati nei suoi libri Design Marketing e <a href=\"https:\/\/learnn.com\/blog\/individuare-definire-target-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Audience Personas<\/a>.<\/p>\n\n\n\n<p>Ci parler\u00e0 della sua esperienza all&#8217;interno di <strong><a href=\"https:\/\/learnn.com\/blog\/micro-dati-analisi-validazione-mercato\/\" target=\"_blank\" rel=\"noreferrer noopener\">FruttaWeb<\/a>, e-commerce per il quale ha totalizzato vendite per 40.000 clienti in due anni<\/strong>, passando per un progetto di startup validato, ma mai partito.<\/p>\n\n\n\n<p>Tratteremo anche del rapporto e gestione del cliente, quando e perch\u00e9 aumentare i prezzi dei propri servizi.<\/p>\n\n\n\n<p>Massimo svolge attivit\u00e0 di mentoring e docenza per le startup dell&#8217;Universit\u00e0 di Bologna.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ascolta l&#8217;episodio con Massimo Giacchino<\/h2>\n\n\n\n<div class=\"youtube-embed\"><iframe loading=\"lazy\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/LUipiubccik?rel=0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n\n\n\n<p><\/p>\n\n\n\n<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/0EX7eHEDBGBAXWAGLA129P?utm_source=generator\" width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<p>Indice dell&#8217;episodio:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=LUipiubccik&amp;t=0s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">0:00<\/a> Chi \u00e8 Massimo Giacchino<br><a href=\"https:\/\/www.youtube.com\/watch?v=LUipiubccik&amp;t=159s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2:39<\/a> FruttaWeb: L&#8217;esperienza di Massimo dentro una Exit<br><a href=\"https:\/\/www.youtube.com\/watch?v=LUipiubccik&amp;t=280s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">4:40<\/a> Come individuare il target di un&#8217;azienda<br><a href=\"https:\/\/www.youtube.com\/watch?v=LUipiubccik&amp;t=471s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">7:51<\/a> Product Market Fit: da cosa partire per raggiungerlo<br><a href=\"https:\/\/www.youtube.com\/watch?v=LUipiubccik&amp;t=664s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">11:04<\/a> Come comunicare brand e prodotto le ads<br><a href=\"https:\/\/www.youtube.com\/watch?v=LUipiubccik&amp;t=734s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">12:14<\/a> Metriche pi\u00f9 importanti da considerare<br><a href=\"https:\/\/www.youtube.com\/watch?v=LUipiubccik&amp;t=844s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">14:04<\/a> Perch\u00e9 scegliere di lavorare da solo<br><a href=\"https:\/\/www.youtube.com\/watch?v=LUipiubccik&amp;t=985s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">16:25<\/a> Il ruolo dei valori nel business<br><a href=\"https:\/\/www.youtube.com\/watch?v=LUipiubccik&amp;t=1063s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">17:43<\/a> Rinunciare ad un progetto di startup validato<br><a href=\"https:\/\/www.youtube.com\/watch?v=LUipiubccik&amp;t=1259s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">20:59<\/a> Consigli che Massimo avrebbe voluto sapere prima<br><a href=\"https:\/\/www.youtube.com\/watch?v=LUipiubccik&amp;t=1405s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">23:25<\/a> Rapporto col cliente: come mettere delle barriere<br><a href=\"https:\/\/www.youtube.com\/watch?v=LUipiubccik&amp;t=1474s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">24:34<\/a> Quando e perch\u00e9 alzare i prezzi<br><a href=\"https:\/\/www.youtube.com\/watch?v=LUipiubccik&amp;t=1691s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">28:11<\/a> Individuare il proprio valore come consulente<br><a href=\"https:\/\/www.youtube.com\/watch?v=LUipiubccik&amp;t=1893s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">31:33<\/a> Gestione delle attivit\u00e0 con il cliente<br><a href=\"https:\/\/www.youtube.com\/watch?v=LUipiubccik&amp;t=2180s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">36:20<\/a> Libri e tool consigliati da Massimo<br><a href=\"https:\/\/www.youtube.com\/watch?v=LUipiubccik&amp;t=2456s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">40:56<\/a> Un consiglio per chi vuole diventare consulente<br><a href=\"https:\/\/www.youtube.com\/watch?v=LUipiubccik&amp;t=2488s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">41:28<\/a> Conclusioni<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Massimo Giacchino \u00e8 un Expert Learnn<\/h2>\n\n\n\n<p>Expert \u00e8 la piattaforma in cui puoi puoi <strong>prenotare sessioni individuali<\/strong>, per il tuo business o la tua carriera, con i migliori esperti che hanno gi\u00e0 fatto crescere multiple aziende e affrontato temi come lancio, scaling internazionale, fundraising, bootstrapping e molto altro.<\/p>\n\n\n\n<p>Tutto questo con la garanzia e la tutela Learnn. <strong><a href=\"https:\/\/learnn.com\/expert\/massimogiacchino\" target=\"_blank\" rel=\"noreferrer noopener\">Scopri i servizi di Massimo Giacchino su Expert.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ascolta la storia di Massimo Giacchino, Ex CMO @ FruttaWeb, oggi consulente esperto in analisi del mercato e in micro-dati.<\/p>\n","protected":false},"author":2,"featured_media":4528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Massimo Giacchino: fare Exit in startup per diventare consulente<\/title>\n<meta name=\"description\" content=\"Ascolta la storia di Massimo Giacchino, Ex CMO @ FruttaWeb, oggi consulente esperto in analisi del mercato e in micro-dati.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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