{"id":6156,"date":"2024-07-29T09:00:00","date_gmt":"2024-07-29T07:00:00","guid":{"rendered":"https:\/\/learnn.com\/blog\/?p=6156"},"modified":"2024-07-23T13:15:03","modified_gmt":"2024-07-23T11:15:03","slug":"aumenta-le-tue-conversioni-con-la-strategia-di-downsell","status":"publish","type":"post","link":"https:\/\/learnn.com\/blog\/aumenta-le-tue-conversioni-con-la-strategia-di-downsell\/","title":{"rendered":"Aumenta le tue conversioni con la strategia di downsell"},"content":{"rendered":"\n<p>La strategia di downselling pu\u00f2 essere efficace per massimizzare i ricavi quando il cliente rifiuta un&#8217;offerta principale, in quanto permette di offrire un prodotto alternativo o lo stesso prodotto a condizioni diverse, rendendolo pi\u00f9 attraente per il consumatore.<\/p>\n\n\n\n<p>Implementala cos\u00ec \u2b07\ufe0f<\/p>\n\n\n\n<p><strong>\u26a1\ufe0f Step 1: crea un\u2019offerta principale<\/strong><\/p>\n\n\n\n<p>Attrai clienti con un\u2019offerta iniziale interessante e prepararli a considerare ulteriori acquisti.<\/p>\n\n\n\n<ul>\n<li>Offri un prodotto a un prezzo competitivo (es. $97)<\/li>\n\n\n\n<li>Crea una sequenza automatica che proponga un upsell subito dopo l\u2019acquisto del prodotto principale (es. upsell a $297)<\/li>\n\n\n\n<li>Considera che non tutti acquisteranno l\u2019upsell; preparati a offrire un\u2019alternativa<\/li>\n<\/ul>\n\n\n\n<p><strong>\u26a1\ufe0f Step 2: proponi un downsell<\/strong><\/p>\n\n\n\n<p>Quando il cliente rifiuta l\u2019upsell, aumenta le possibilit\u00e0 di conversione proponendo un downsell, ovvero un\u2019opzione meno costosa ma comunque di valore.<\/p>\n\n\n\n<ul>\n<li>Offri un prodotto alternativo a un prezzo inferiore (es. \u20ac97-\u20ac197)<\/li>\n\n\n\n<li>Pu\u00f2 essere un prodotto completamente nuovo o una parte dell\u2019upsell originale<\/li>\n\n\n\n<li>Esempio: se l\u2019upsell \u00e8 composto da tre capitoli (\u20ac297), proponi un singolo capitolo a un prezzo ridotto (\u20ac97)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"564\" src=\"http:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/07\/grafico-esempio-downsell-1024x564.webp\" alt=\"Grafico di esempio del Downsell\" class=\"wp-image-6167\" srcset=\"https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/07\/grafico-esempio-downsell-1024x564.webp 1024w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/07\/grafico-esempio-downsell-300x165.webp 300w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/07\/grafico-esempio-downsell-768x423.webp 768w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/07\/grafico-esempio-downsell.webp 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>\u26a1\ufe0f Step 3: downsell the upsell<\/strong><\/p>\n\n\n\n<p>Rendi l\u2019upsell pi\u00f9 attraente senza creare nuovi prodotti.<\/p>\n\n\n\n<ul>\n<li>Offri lo stesso upsell diviso in pagamenti mensili (es. \u20ac47 per tre mesi invece di \u20ac127 in una volta)<\/li>\n\n\n\n<li>Questa opzione \u00e8 pi\u00f9 accessibile per chi ha difficolt\u00e0 a pagare l\u2019intero importo subito<\/li>\n\n\n\n<li>Mantieni il valore complessivo dell\u2019offerta leggermente superiore (es. \u20ac141 invece di $127)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"639\" src=\"http:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/07\/downsell-the-upsell-1024x639.webp\" alt=\"Grafico Downsell The Upsell\" class=\"wp-image-6166\" srcset=\"https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/07\/downsell-the-upsell-1024x639.webp 1024w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/07\/downsell-the-upsell-300x187.webp 300w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/07\/downsell-the-upsell-768x479.webp 768w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/07\/downsell-the-upsell.webp 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>\u26a1\ufe0f Step 4: incentiva l&#8217;acquisto con il free trial<\/strong><\/p>\n\n\n\n<p>Se il cliente rifiuta anche il downsell the upsell, offri una prova gratuita.<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/learnn.com\/blog\/subscription-model-caso-studio-harry-s\/\" target=\"_blank\" rel=\"noreferrer noopener\">Proponi un free trial<\/a> di 14 giorni a \u20ac1<\/li>\n\n\n\n<li>Spiega chiaramente che al termine del periodo di prova, se non annullato, verr\u00e0 addebitato l\u2019importo residuo (es. \u20ac126)<\/li>\n\n\n\n<li>Questo approccio riduce il rischio percepito e aumenta la probabilit\u00e0 di conversione<\/li>\n<\/ul>\n\n\n\n<p><strong>Takeaway \u2b07\ufe0f<\/strong><\/p>\n\n\n\n<ul>\n<li>Adatta le offerte alle esigenze dei clienti<\/li>\n\n\n\n<li>Semplifica l\u2019offerta, proponendo il prodotto in modalit\u00e0 diverse<\/li>\n\n\n\n<li>Ottimizza le varianti di downsell e upsell con test continui<\/li>\n\n\n\n<li>Mantieni alto il valore percepito, anche dei prodotti meno costosi<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>Questa strategia \u00e8 estratta dal corso <a href=\"https:\/\/learnn.com\/blog\/full-funnel-marketing-caso-studio-dalfilo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Funnel Marketing<\/em><\/a> di Luca Mastella.<\/p>\n\n\n\n<p><em>Vuoi conoscere altre strategie pratiche per attrarre, acquisire, convertire e fidelizzare i tuoi clienti?<\/em><\/p>\n\n\n\n<p>Inizia a seguire gratis il corso <em>Funnel Marketing<\/em> su Learnn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il downsell aiuta a massimizzare i ricavi quando il cliente rifiuta un&#8217;offerta principale, con una proposta attraente a un prezzo inferiore.<\/p>\n","protected":false},"author":2,"featured_media":6172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aumenta le tue conversioni con la strategia di downsell<\/title>\n<meta name=\"description\" content=\"Il downsell aiuta a massimizzare i ricavi quando il cliente rifiuta un&#039;offerta principale, con una proposta attraente a un prezzo inferiore.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/learnn.com\/blog\/aumenta-le-tue-conversioni-con-la-strategia-di-downsell\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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