{"id":6366,"date":"2024-12-09T09:00:00","date_gmt":"2024-12-09T07:00:00","guid":{"rendered":"https:\/\/learnn.com\/blog\/?p=6366"},"modified":"2024-10-20T21:42:25","modified_gmt":"2024-10-20T19:42:25","slug":"pianificare-media-strategy-budget-limitato","status":"publish","type":"post","link":"https:\/\/learnn.com\/blog\/pianificare-media-strategy-budget-limitato\/","title":{"rendered":"Come pianificare una media strategy con budget limitato"},"content":{"rendered":"\n<p>Come si lancia un brand se non hai le risorse illimitate dei grandi player? La risposta sta in una media strategy che tiene conto della giusta comunicazione, del target e del momento giusto, e della giusta allocazione del budget.&nbsp;<\/p>\n\n\n\n<p>Ecco come costruirla \u2b07\ufe0f<\/p>\n\n\n\n<p><strong>\u26a1\ufe0f Step 1: definisci budget e obiettivi<\/strong><\/p>\n\n\n\n<p>Capisci quanto budget hai a disposizione e come distribuirlo.<\/p>\n\n\n\n<ul>\n<li>Studia i competitor, ma evita di replicare strategie troppo costose se hai risorse limitate<\/li>\n\n\n\n<li>Prioritizza i canali che hanno gi\u00e0 portato un alto ROI<\/li>\n\n\n\n<li>Negozia prezzi migliori con fornitori di servizi pubblicitari o partner media<\/li>\n<\/ul>\n\n\n\n<p><strong>\u26a1\ufe0f Step 2: identifica target e personas<\/strong><\/p>\n\n\n\n<p>Crea le personas per parlare ai clienti ideali in modo emotivo.<\/p>\n\n\n\n<ul>\n<li>Segmenta il pubblico in cluster specifici<\/li>\n\n\n\n<li>Studia le abitudini di consumo media di ogni segmento<\/li>\n\n\n\n<li>Adatta la comunicazione per ogni segmento del tuo pubblico<\/li>\n<\/ul>\n\n\n\n<p><strong>\u26a1\ufe0f Step 3: strategia media multi-screen<\/strong><\/p>\n\n\n\n<p>Le persone consumano contenuti su vari dispositivi. \u00c8 essenziale capire dove e come i messaggi saranno pi\u00f9 efficaci.<\/p>\n\n\n\n<ul>\n<li>Identifica i canali giusti per avviare campagne mirate (social media, <a href=\"https:\/\/learnn.com\/blog\/come-impostare-una-campagna-display-google-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads<\/a>)<\/li>\n\n\n\n<li>Adatta i contenuti al mezzo (video brevi ed impattanti per Instagram e TikTok ,lunghi per YouTube)<\/li>\n<\/ul>\n\n\n\n<p><strong>\u26a1\ufe0f Step 4: bilancia il budget tra awareness, consideration e conversion<\/strong><\/p>\n\n\n\n<ul>\n<li>Alloca il 60-70% del budget per la <a href=\"https:\/\/learnn.com\/blog\/the-beer-cap-project-analisi-campagna\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand awareness<\/a> se il brand \u00e8 nuovo (campagne di branding, PR)<\/li>\n\n\n\n<li>Sposta il budget su consideration e conversion mentre l\u2019awareness cresce (campagne di remarketing, offerte speciali)<\/li>\n\n\n\n<li>Usa strumenti di analisi per vedere quali canali e messaggi stanno portando le migliori conversioni e adatta la spesa di conseguenza. (<a href=\"https:\/\/learnn.com\/blog\/google-analytics-corso-online-con-attestato-quale-seguire\/\" target=\"_blank\" rel=\"noreferrer noopener\">Analytics<\/a>, Mixpanel)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"532\" src=\"https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/media-strategy-nen-energia-1024x532.webp\" alt=\"Media strategy di NeN\" class=\"wp-image-6368\" srcset=\"https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/media-strategy-nen-energia-1024x532.webp 1024w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/media-strategy-nen-energia-300x156.webp 300w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/media-strategy-nen-energia-768x399.webp 768w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/media-strategy-nen-energia.webp 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>Takeaway \u2b07\ufe0f<\/strong><\/p>\n\n\n\n<ul>\n<li>Non tutte le strategie sono replicabili: focalizzati su tattiche che puoi effettivamente sostenere e monitorare<\/li>\n\n\n\n<li>Non aver paura di sperimentare, ma fai attenzione a non sprecare il budget su canali o messaggi che non portano risultati<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>Questi consigli sono estratti dal corso <em>ComunicazioNeN<\/em> di Francesco Morzaniga. Inizia a seguirlo gratis su Learnn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definisci una strategia media multi-screen con questi 4 step per il lancio di un brand tramite i canali social e paid.<\/p>\n","protected":false},"author":2,"featured_media":6367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Come pianificare una media strategy con budget limitato<\/title>\n<meta name=\"description\" content=\"Definisci una strategia media multi-screen con questi 4 step per il lancio di un brand tramite i canali social e paid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/learnn.com\/blog\/pianificare-media-strategy-budget-limitato\/\" 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