{"id":6387,"date":"2024-09-02T09:00:00","date_gmt":"2024-09-02T07:00:00","guid":{"rendered":"https:\/\/learnn.com\/blog\/?p=6387"},"modified":"2024-08-28T13:01:21","modified_gmt":"2024-08-28T11:01:21","slug":"e-commerce-e-negozio-fisico-come-mantenere-la-coerenza","status":"publish","type":"post","link":"https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/","title":{"rendered":"E-commerce e negozio fisico: come mantenere la coerenza"},"content":{"rendered":"\n<p>Espandere il tuo business offline attraverso un e-commerce non significa solo iniziare a vendere online, ma di come il tuo marchio comunica e interagisce con i clienti su entrambi i canali.<\/p>\n\n\n\n<p>Ecco come far convivere in armonia l&#8217;online con l&#8217;offline \u2b07\ufe0f<\/p>\n\n\n\n<p><strong>\u26a1\ufe0f Strategia 1: rifletti online l\u2019offline e viceversa<\/strong><\/p>\n\n\n\n<p>L\u2019e-commerce dovrebbe riflettere l&#8217;esperienza e il valore che i clienti vivono e percepiscono nei negozi fisici. Prendiamo per esempio un negozio di gioielli di lusso:<\/p>\n\n\n\n<ul>\n<li>Se il negozio fisico \u00e8 elegante e di classe, lo stesso deve valere per il design e il <a href=\"https:\/\/learnn.com\/blog\/tone-of-voice-brand-cosa-e-come-definirlo-esempi\/\">tone of voice<\/a> dell\u2019e-commerce<\/li>\n\n\n\n<li>Evita di trasformare l\u2019e-commerce in un outlet di sconti selvaggi se questo non rispecchia la tua offerta offline<\/li>\n<\/ul>\n\n\n\n<p>Esempio \u27a1\ufe0f Rolex mostra sul sito gli stessi prezzi che mostrerebbe negli store fisici, senza sconti o promozioni.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"528\" src=\"https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/personalizzazione-rolex-1024x528.webp\" alt=\"Prezzo online di un Rolex, uguale al negozio fisico\" class=\"wp-image-6388\" srcset=\"https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/personalizzazione-rolex-1024x528.webp 1024w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/personalizzazione-rolex-300x155.webp 300w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/personalizzazione-rolex-768x396.webp 768w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/personalizzazione-rolex.webp 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>\u26a1\ufe0f Strategia 2: integra un\u2019esperienza tra online e offline<\/strong><\/p>\n\n\n\n<p>Alcuni brand nascono online e poi si espandono offline, basandosi sui dati delle vendite online per decidere dove aprire nuovi negozi fisici.<\/p>\n\n\n\n<ul>\n<li>Implementa nell\u2019e-commerce l&#8217;opzione di prenotare o acquistare online e ritirare in negozio<\/li>\n\n\n\n<li>In negozio permetti di provare il prodotto e completare l\u2019acquisto online con spedizione a casa<\/li>\n<\/ul>\n\n\n\n<p>Esempio \u27a1\ufe0f Rolex utilizza il suo sito non per vendere direttamente, ma per personalizzare gli orologi e prenotare appuntamenti nei negozi fisici per completare l\u2019acquisto.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"668\" src=\"https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/configuratore-rolex-oyster-perpetual-1024x668.webp\" alt=\"Configuratore online del Rolex Oyster Perpetual\" class=\"wp-image-6389\" srcset=\"https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/configuratore-rolex-oyster-perpetual-1024x668.webp 1024w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/configuratore-rolex-oyster-perpetual-300x196.webp 300w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/configuratore-rolex-oyster-perpetual-768x501.webp 768w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/configuratore-rolex-oyster-perpetual.webp 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>Takeaway \u2b07\ufe0f&nbsp;<\/strong><\/p>\n\n\n\n<ul>\n<li>Non pensare all&#8217;online come un concorrente dell&#8217;offline, ma come un\u2019estensione del tuo negozio fisico.<\/li>\n\n\n\n<li>Assicurati che la comunicazione, il design, le promozioni e il <a href=\"https:\/\/learnn.com\/blog\/branding-cosa-e-come-farlo-esempi\/\" target=\"_blank\" rel=\"noreferrer noopener\">branding<\/a> in generale siano coerenti su tutti i canali.<\/li>\n\n\n\n<li>Per mantenere un\u2019esperienza uniforme, i tuoi clienti devono poter trovare online i prodotti che offri offline e viceversa.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>Queste strategie sono estratte dal corso E-Commerce Engineering di Luca Mastella, che puoi iniziare gratis su Learnn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Espandere il proprio business da offline all&#8217;online e viceversa significa riuscire a far vivere entrambi con coerenza. Ecco come farlo.<\/p>\n","protected":false},"author":2,"featured_media":6390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce e negozio fisico: come mantenere la coerenza<\/title>\n<meta name=\"description\" content=\"Espandere il proprio business da offline all&#039;online e viceversa significa riuscire a far vivere entrambi con coerenza. Ecco come farlo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce e negozio fisico: come mantenere la coerenza\" \/>\n<meta property=\"og:description\" content=\"Espandere il proprio business da offline all&#039;online e viceversa significa riuscire a far vivere entrambi con coerenza. Ecco come farlo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/\" \/>\n<meta property=\"og:site_name\" content=\"Learnn | Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/justlearnnit\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-02T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-28T11:01:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/ecommerce-e-negozio-fisico-strategia.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Learnn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Learnn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/\"},\"author\":{\"name\":\"Learnn\",\"@id\":\"https:\/\/learnn.com\/blog\/#\/schema\/person\/32ec82688bb8880878e7af3a8bab4bbb\"},\"headline\":\"E-commerce e negozio fisico: come mantenere la coerenza\",\"datePublished\":\"2024-09-02T07:00:00+00:00\",\"dateModified\":\"2024-08-28T11:01:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/\"},\"wordCount\":301,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/learnn.com\/blog\/#organization\"},\"articleSection\":[\"E-commerce\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/\",\"url\":\"https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/\",\"name\":\"E-commerce e negozio fisico: come mantenere la coerenza\",\"isPartOf\":{\"@id\":\"https:\/\/learnn.com\/blog\/#website\"},\"datePublished\":\"2024-09-02T07:00:00+00:00\",\"dateModified\":\"2024-08-28T11:01:21+00:00\",\"description\":\"Espandere il proprio business da offline all'online e viceversa significa riuscire a far vivere entrambi con coerenza. Ecco come farlo.\",\"breadcrumb\":{\"@id\":\"https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/learnn.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-commerce\",\"item\":\"https:\/\/learnn.com\/blog\/category\/e-commerce\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"E-commerce e negozio fisico: come mantenere la coerenza\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/learnn.com\/blog\/#website\",\"url\":\"https:\/\/learnn.com\/blog\/\",\"name\":\"Learnn | Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/learnn.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/learnn.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/learnn.com\/blog\/#organization\",\"name\":\"Learnn\",\"url\":\"https:\/\/learnn.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/learnn.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/learnn.com\/blog\/wp-content\/uploads\/2023\/06\/Logo_Learnn_.png\",\"contentUrl\":\"https:\/\/learnn.com\/blog\/wp-content\/uploads\/2023\/06\/Logo_Learnn_.png\",\"width\":500,\"height\":500,\"caption\":\"Learnn\"},\"image\":{\"@id\":\"https:\/\/learnn.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/justlearnnit\/\",\"https:\/\/www.linkedin.com\/school\/learnn-srl\/\",\"https:\/\/www.instagram.com\/learnn\/\",\"https:\/\/www.youtube.com\/c\/learnn\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/learnn.com\/blog\/#\/schema\/person\/32ec82688bb8880878e7af3a8bab4bbb\",\"name\":\"Learnn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/learnn.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b97ab7a37299f6c35fc19b8ed7015be0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b97ab7a37299f6c35fc19b8ed7015be0?s=96&d=mm&r=g\",\"caption\":\"Learnn\"},\"url\":\"https:\/\/learnn.com\/blog\/author\/emanuele\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-commerce e negozio fisico: come mantenere la coerenza","description":"Espandere il proprio business da offline all'online e viceversa significa riuscire a far vivere entrambi con coerenza. Ecco come farlo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/","og_locale":"it_IT","og_type":"article","og_title":"E-commerce e negozio fisico: come mantenere la coerenza","og_description":"Espandere il proprio business da offline all'online e viceversa significa riuscire a far vivere entrambi con coerenza. Ecco come farlo.","og_url":"https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/","og_site_name":"Learnn | Blog","article_publisher":"https:\/\/www.facebook.com\/justlearnnit\/","article_published_time":"2024-09-02T07:00:00+00:00","article_modified_time":"2024-08-28T11:01:21+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/ecommerce-e-negozio-fisico-strategia.webp","type":"image\/webp"}],"author":"Learnn","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Learnn","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/#article","isPartOf":{"@id":"https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/"},"author":{"name":"Learnn","@id":"https:\/\/learnn.com\/blog\/#\/schema\/person\/32ec82688bb8880878e7af3a8bab4bbb"},"headline":"E-commerce e negozio fisico: come mantenere la coerenza","datePublished":"2024-09-02T07:00:00+00:00","dateModified":"2024-08-28T11:01:21+00:00","mainEntityOfPage":{"@id":"https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/"},"wordCount":301,"commentCount":0,"publisher":{"@id":"https:\/\/learnn.com\/blog\/#organization"},"articleSection":["E-commerce"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/","url":"https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/","name":"E-commerce e negozio fisico: come mantenere la coerenza","isPartOf":{"@id":"https:\/\/learnn.com\/blog\/#website"},"datePublished":"2024-09-02T07:00:00+00:00","dateModified":"2024-08-28T11:01:21+00:00","description":"Espandere il proprio business da offline all'online e viceversa significa riuscire a far vivere entrambi con coerenza. Ecco come farlo.","breadcrumb":{"@id":"https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/learnn.com\/blog\/e-commerce-e-negozio-fisico-come-mantenere-la-coerenza\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/learnn.com\/blog\/"},{"@type":"ListItem","position":2,"name":"E-commerce","item":"https:\/\/learnn.com\/blog\/category\/e-commerce\/"},{"@type":"ListItem","position":3,"name":"E-commerce e negozio fisico: come mantenere la coerenza"}]},{"@type":"WebSite","@id":"https:\/\/learnn.com\/blog\/#website","url":"https:\/\/learnn.com\/blog\/","name":"Learnn | Blog","description":"","publisher":{"@id":"https:\/\/learnn.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/learnn.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/learnn.com\/blog\/#organization","name":"Learnn","url":"https:\/\/learnn.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/learnn.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/learnn.com\/blog\/wp-content\/uploads\/2023\/06\/Logo_Learnn_.png","contentUrl":"https:\/\/learnn.com\/blog\/wp-content\/uploads\/2023\/06\/Logo_Learnn_.png","width":500,"height":500,"caption":"Learnn"},"image":{"@id":"https:\/\/learnn.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/justlearnnit\/","https:\/\/www.linkedin.com\/school\/learnn-srl\/","https:\/\/www.instagram.com\/learnn\/","https:\/\/www.youtube.com\/c\/learnn"]},{"@type":"Person","@id":"https:\/\/learnn.com\/blog\/#\/schema\/person\/32ec82688bb8880878e7af3a8bab4bbb","name":"Learnn","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/learnn.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b97ab7a37299f6c35fc19b8ed7015be0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b97ab7a37299f6c35fc19b8ed7015be0?s=96&d=mm&r=g","caption":"Learnn"},"url":"https:\/\/learnn.com\/blog\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/learnn.com\/blog\/wp-json\/wp\/v2\/posts\/6387"}],"collection":[{"href":"https:\/\/learnn.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learnn.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learnn.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/learnn.com\/blog\/wp-json\/wp\/v2\/comments?post=6387"}],"version-history":[{"count":6,"href":"https:\/\/learnn.com\/blog\/wp-json\/wp\/v2\/posts\/6387\/revisions"}],"predecessor-version":[{"id":6396,"href":"https:\/\/learnn.com\/blog\/wp-json\/wp\/v2\/posts\/6387\/revisions\/6396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learnn.com\/blog\/wp-json\/wp\/v2\/media\/6390"}],"wp:attachment":[{"href":"https:\/\/learnn.com\/blog\/wp-json\/wp\/v2\/media?parent=6387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learnn.com\/blog\/wp-json\/wp\/v2\/categories?post=6387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learnn.com\/blog\/wp-json\/wp\/v2\/tags?post=6387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}