{"id":6411,"date":"2024-10-28T09:00:00","date_gmt":"2024-10-28T07:00:00","guid":{"rendered":"https:\/\/learnn.com\/blog\/?p=6411"},"modified":"2024-09-03T09:22:04","modified_gmt":"2024-09-03T07:22:04","slug":"come-recuperare-gli-utenti-dal-delinquent-churn","status":"publish","type":"post","link":"https:\/\/learnn.com\/blog\/come-recuperare-gli-utenti-dal-delinquent-churn\/","title":{"rendered":"Delinquent Churn: come recuperare gli abbandoni involontari del servizio"},"content":{"rendered":"\n<p><em>Hai mai sentito parlare di delinquent churn?<\/em> Si tratta dell\u2019abbandono involontario di un servizio da parte di un cliente, spesso dovuto a problemi di pagamento, come la scadenza della carta di credito.<\/p>\n\n\n\n<p>Per i business con pagamenti ricorrenti, questo fenomeno pu\u00f2 avere un impatto significativo.<\/p>\n\n\n\n<p>Ecco 4 strategie per ridurlo \u2b07\ufe0f<\/p>\n\n\n\n<p><strong>\u26a1\ufe0f Step 1: monitora i comportamenti a rischio<\/strong><\/p>\n\n\n\n<p>Prima che si verifichi un problema, monitora i dati dei tuoi clienti per identificare quelli che potrebbero avere problemi di pagamento, come le carte in scadenza.<\/p>\n\n\n\n<ul>\n<li>Utilizza strumenti che inviano notifiche quando una carta sta per scadere, offrendo al cliente la possibilit\u00e0 di aggiornare i suoi dati prima che il problema si verifichi<\/li>\n<\/ul>\n\n\n\n<p><strong>\u26a1\ufe0f Step 2: utilizza tentativi intelligenti di pagamento<\/strong><\/p>\n\n\n\n<p>Un tentativo di intelligente pu\u00f2 recuperare fino al 15% dei pagamenti non andati a buon fine.<\/p>\n\n\n\n<ul>\n<li>Se un pagamento fallisce, prova a ritentare pi\u00f9 volte in momenti successivi, sfruttando gli smart retries. A volte il problema \u00e8 temporaneo, come una banca che non autorizza il pagamento.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u26a1\ufe0f Step 3: invia notifiche e rendi il processo semplice<\/strong><\/p>\n\n\n\n<p>Meno click richiedi ai clienti, pi\u00f9 \u00e8 probabile che risolvano il problema rapidamente.<\/p>\n\n\n\n<ul>\n<li>Invia alert via e-mail o SMS per avvisare i clienti del problema di pagamento, fornendo un link diretto per aggiornare la carta senza bisogno di login. Questo riduce l\u2019attrito e facilita il recupero<\/li>\n<\/ul>\n\n\n\n<p>Esempio \u27a1\ufe0f Una notifica che porta l\u2019utente direttamente alla pagina di aggiornamento dati pu\u00f2 aumentare notevolmente il tasso di recupero.<\/p>\n\n\n\n<p><strong>\u26a1\ufe0f Step 4: usa il lockout come ultima risorsa<\/strong><\/p>\n\n\n\n<p>Se il cliente non risponde agli avvisi, metti in pausa il suo account senza chiuderlo, evitando cos\u00ec che abbandonino definitivamente il servizio.<\/p>\n\n\n\n<ul>\n<li>Offri la possibilit\u00e0 di aggiornare i dati e recuperare lo storico una volta risolto il problema<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"370\" src=\"https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/grafico-strategie-di-recupero-delinquent-churn-1024x370.webp\" alt=\"Grafico strategie di recupero del delinquent churn\" class=\"wp-image-6415\" srcset=\"https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/grafico-strategie-di-recupero-delinquent-churn-1024x370.webp 1024w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/grafico-strategie-di-recupero-delinquent-churn-300x108.webp 300w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/grafico-strategie-di-recupero-delinquent-churn-768x278.webp 768w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/08\/grafico-strategie-di-recupero-delinquent-churn.webp 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>Takeaway \u2b07\ufe0f<\/strong><\/p>\n\n\n\n<ul>\n<li>Monitora l\u2019<a href=\"https:\/\/learnn.com\/blog\/user-story-mapping\/\" target=\"_blank\" rel=\"noreferrer noopener\">esperienza dell\u2019utente sul servizio<\/a> per ottimizzarlo e ridurre il delinquent churn<\/li>\n\n\n\n<li>Le strategie di recupero devono essere semplici e immediate<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>Questa strategia \u00e8 estratta dal corso <em>Growth Strategy<\/em> di Matteo Aliotta. Inizia a seguirlo gratis su Learnn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hai un business con pagamenti ricorrenti? Ecco 4 strategie da applicare per recuperare gli abbandoni involontari del tuo servizio.<\/p>\n","protected":false},"author":2,"featured_media":6416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Delinquent Churn: come recuperare gli abbandoni involontari<\/title>\n<meta name=\"description\" content=\"Hai un business con pagamenti ricorrenti? 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