{"id":6466,"date":"2024-09-16T09:00:00","date_gmt":"2024-09-16T07:00:00","guid":{"rendered":"https:\/\/learnn.com\/blog\/?p=6466"},"modified":"2024-09-03T12:26:49","modified_gmt":"2024-09-03T10:26:49","slug":"optimization-loop-aumentare-le-conversioni","status":"publish","type":"post","link":"https:\/\/learnn.com\/blog\/optimization-loop-aumentare-le-conversioni\/","title":{"rendered":"Optimization Loop: aumenta le tue conversioni in 5 step"},"content":{"rendered":"\n<p>Ottimizzare le pagine di atterraggio oggi \u00e8 diventato fondamentale. Non ha un impatto diretto solo sulle conversione, ma anche sulle tue campagne di advertisement e percezione generale del brand.<\/p>\n\n\n\n<p>Ecco come fare per ottimizzarle \ud83d\udd25<\/p>\n\n\n\n<p><strong>\u26a1\ufe0f Step 1: comprendi le basi della CRO<\/strong><\/p>\n\n\n\n<ul>\n<li>CRO sta per Conversion Rate Optimization, l&#8217;insieme delle ottimizzazioni mirate ad aumentare il tasso di conversione e il valore medio degli ordini<\/li>\n\n\n\n<li><em>L\u2019obiettivo finale?<\/em> Incrementare il valore economico o temporale di ogni singola sessione che arriva sul tuo sito web, <a href=\"https:\/\/learnn.com\/blog\/struttura-landing-page-esempi\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page<\/a> o blog<\/li>\n\n\n\n<li>Non si tratta solo di apportare modifiche una tantum, ma di creare un ciclo continuo di ottimizzazione<\/li>\n<\/ul>\n\n\n\n<p><strong>\u26a1\ufe0fStep 2: misura le metriche chiave<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/learnn.com\/blog\/aumenta-le-tue-conversioni-con-la-strategia-di-downsell\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conversion Rate<\/a>: il rapporto tra sessioni e conversioni<\/li>\n\n\n\n<li>Revenue per Session: misura il valore economico di ogni sessione e ti aiuta a capire se le ottimizzazioni stanno funzionando<\/li>\n\n\n\n<li>Pages per Session: indicatore dell&#8217;interesse dell&#8217;utente verso ci\u00f2 che proponi<\/li>\n\n\n\n<li>Scroll Depth e Time on Page: metriche che, pur non collegate direttamente alla conversione, ti dicono se l\u2019utente trova interessante ci\u00f2 che offri<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcxaLSpvS9h8ItVhS9Ljd6Xcg9HuPgGg0UNlJ8Ps_e6nNUckmWFST1vCCAkA14NtfpivJ4gt0AelYJFtHzAI6RTv7jIemN4TJSPZ0RmIFyeamdLUFHXVzy49wKHJap7l6NyuQCZjcotKj7xZpjekHEy1KJG?key=qKbcQ-0m5E_aN3nF4cB6vg\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>\u26a1\ufe0f Step 3: ottimizza il Post-Click<\/strong><\/p>\n\n\n\n<p>La CRO si concentra sul post-click: tutto ci\u00f2 che accade dopo che l&#8217;utente ha cliccato fino alla conversione.<\/p>\n\n\n\n<ul>\n<li>L\u2019obiettivo \u00e8 massimizzare il valore di ogni sessione, non solo aumentare il traffico<\/li>\n\n\n\n<li>Ricorda: se il traffico \u00e8 come un fiume, la CRO \u00e8 la diga che trattiene e valorizza ogni goccia d\u2019acqua<\/li>\n<\/ul>\n\n\n\n<p><strong>\u26a1\ufe0f Step 4: applica il framework Optimization Loop<\/strong><\/p>\n\n\n\n<ul>\n<li>Analizza il comportamento del traffico sulle tue pagine di atterraggio<\/li>\n\n\n\n<li>Ipotizza e testa nuove idee per migliorare l\u2019esperienza utente e incrementare le conversioni<\/li>\n\n\n\n<li>Ripeti il processo: <a href=\"https:\/\/learnn.com\/blog\/kpi-lead-generation-acquisizione-clienti-quali-monitorare\/\" target=\"_blank\" rel=\"noreferrer noopener\">acquisizione<\/a>, esperienza d&#8217;acquisto e fidelizzazione<\/li>\n\n\n\n<li>Ottimizza ogni touchpoint per migliorare il valore delle sessioni<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"612\" src=\"https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/09\/mappa-optimization-loop-1024x612.webp\" alt=\"Mappa dell'Optimization Loop\" class=\"wp-image-6467\" srcset=\"https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/09\/mappa-optimization-loop-1024x612.webp 1024w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/09\/mappa-optimization-loop-300x179.webp 300w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/09\/mappa-optimization-loop-768x459.webp 768w, https:\/\/learnn.com\/blog\/wp-content\/uploads\/2024\/09\/mappa-optimization-loop.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>Takeaway \u2b07\ufe0f<\/strong><\/p>\n\n\n\n<ul>\n<li>La CRO non \u00e8 mai finita; \u00e8 un processo continuo<\/li>\n\n\n\n<li>Misura e ottimizza costantemente il valore delle sessioni<\/li>\n\n\n\n<li>Il successo non arriva solo con pi\u00f9 traffico, ma con un traffico di valore<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>Questa strategia \u00e8 estratta dal nuovo corso <em>CRO Strategy<\/em> di Tommaso Pieretti e Luca Biondi. Inizia gratis il corso su Learnn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecco come generare un impatto sulle tue campagne di advertisement e percezione generale del brand con l&#8217;Optimization Loop.<\/p>\n","protected":false},"author":2,"featured_media":6468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimization Loop: aumenta le tue conversioni in 5 step<\/title>\n<meta name=\"description\" content=\"Ecco come generare un impatto sulle tue campagne di advertisement e percezione generale del brand con l&#039;Optimization Loop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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